"Steve has authority and understanding. He tells it like it is and offers practical, sound advice and guidance based on his years of experience."
 Lynne Thomas, Director of Technology, Lexis Public Relations.

"He may have a difficult reputation, but Steve is one of the most effective media trainers I have seen in action and he offers sound strategic PR advice." Kevin Taylor, Board Director, CompanyCare.

Media and PR training for CeBIT (also GSM and Milia)

Your clients are spending a fortune at CeBIT and you're trying desperately to get them "airtime". Make sure that the press meetings you do manage to arrange have maximum impact and your staff understand what they are doing. Let me help.

I am a former Newspaper Technology Journalist of the Year, am International News Editor of CeBIT News (official English language show daily) and used to work on the Milia show daily. I am also a frequent broadcaster, a respected journalist writing for magazines like TIME and a very experienced and effective media trainer with over 10 years experience.

My training is co-operative using a dialogue between myself and the PR members present to help develop an understanding in the trainees and:

 

  • expose the trainees to the reality of a journalist's job,

  • help the trainees understand the nature of the relationship that exists between journalists and clients and PRs by looking at the job from the point of view of PRs and journalists - the truth lies somewhere in between,

  • develop an understanding in the client of the long term nature of the relationship with the journalist and an understanding of the fact that there is no such thing as instant PR.

Oh yes and of course all the usual media training questions are addressed.

These sessions also often develop into strategic and tactical problem solving exercises for current PR concerns. (I am also available for strategic PR consulting a role which I enjoy immensely.)

Companies trained include blue chip customers such as Toshiba and Motorola and newer ventures such as Callserve and Nutopia.

For CeBIT, Milia, COMDEX etc I can provide special insights into the working of the the press at international gatherings.

 

PR Training

I also provide in-house training for PR staff covering topics such as

  • the reality of the journalists working life
  • effective communication through email and web tools,
  • international co-operation between agencies,
  • crisis management and much more besides.

Packages can be tailored to the specific needs of your employees.

 

Contact 020 7498 0775
shomer@cix.co.uk

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